Analisis Kepuasan Penggunaan Aplikasi Grab Customer dengan Menggunakan PIECES Framework Pada UKM IT STMIK BI

  • Dilla Seltika Canta

Abstract

Grab is one of the O2O Platform  have located  in singapore. This Company is established since in 2012. Now, The Grab is available 125 cities in Indonesia n and Its  one of the tenant in Balikpapan city. In Indonesia, Grab  is serving of the transportation ordering likes;  Motorcycle  (Grab Bike),  Car (Grab Car), taxi (taxi Grab , courier (Grab Express), and food ordering (Grab Food). Based On  the observation result by writer . In real moment, it never do the analyses of the grab consumer  satisfaction of UKM IT Members STMIK BI,. So that  to be known  how big  the influence of entering Grab in Indonesia of consumer satisfaction level. Therefore it necessary  to do the analyses from in term of  specific side from consumer in to focus with the consumers satisfaction indicators. The objective from this research  is to know and analyses of the consumer grab satisfaction level  in Balikpapan got  the average point to every  domain is the performance domain obtains point is  4.31 with very satisfaction category , Information and Data obtains point is 4.27 with very satisfaction category,  Economics obtain point is 4,07 with satisfaction, Security and Control obtain point is 4,21 with very satisfaction category, efficiency obtains point is 4,19 with satisfaction category. services obtains point is  4.27 with very satisfaction category.

Published
2020-04-09
How to Cite
CANTA, Dilla Seltika. Analisis Kepuasan Penggunaan Aplikasi Grab Customer dengan Menggunakan PIECES Framework Pada UKM IT STMIK BI. j-Sim : Jurnal Sistem Informasi, [S.l.], v. 3, n. 1, p. 19-23, apr. 2020. ISSN 2597-3827. Available at: <http://jsim.stmik-borneo.ac.id/index.php/J-SIm/article/view/53>. Date accessed: 19 oct. 2020.